Branding for Divulapitiya Handlooms

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Branding for the “Island Craft Project”
Initiated by the Academy of Design (AOD).

The task was to come up with a branding solution for Gampaha District Handloom Weavers.

Inspiration for this branding:

Professional, Good quality, Handmade, Unique, Natural material, Durability, Helping the poor, Willingness to learn and change.

Branding Objective:

Increase value of production, Contemporary Looking Product, Diversity of product range, Restoring stability, Unifying the country, Helping the poor, Developing contemporary Sri Lankan craft, A more sustainable industry, Create Youth interest, Build recognition.

Brand Ethos:

High quality Standards, Sustainable Designs, Community Based, Improved living standards,
Sophisticated Design.

The Family Story:
(Island Craft Family Stories)

Woven together
Woven as one
Woven for you
Together we are woven
Entwined with love
Enhancing your passion
Compliment your needs
Your treasures
Infinite Improvement

A special thank goes out to our lecturer Alain Parizeau who guided us throughout the process, the Principal, the Managing Director, Head of Academic Administration & the staff at AOD.