Black Sea
Dairlyand Milk is an iconic Canadian dairy brand, with charming, farm-oriented imagery and traditional milk carton packaging. Despite the affinity most people have for the well-known brand, a packaging and branding redesign is an exciting challenge to take on.
The added challenge of marketing the packaging and branding redesign to a pirate persona allowed me room for experimentation with form, imagery and material. So, in order to appeal to an audience of pirate’s, several additional factors were taken into consideration, including: ergonomics (for those who are hook-handed), preservation, water-proofing, and and aesthetic that blends in with all the liquor aboard (for the sake of any sober and self-conscious pirates).
Black Sea is a milk packaging and branding redesign targeted to meet the needs of a hypothetical "pirate" persona, while also achieving sustainability as well as a rugged, youthful, creative brand.
