Ateneo Intercollegiate Marketing Seminar 2018
The Ateneo Intercollegiate Marketing Seminar, better known as AIMS, is a three-day marketing competition for the top 50 bonafide college undergraduates from the top schools in Metro Manila, namely Ateneo De Manila University, University of the Philippines, De La Salle University, University of Santo Tomas, University of Asia & Pacific, and Enderun Colleges, among many others.
The 2018 Communications Team was tasked to create a rebrand for the entire event, in order to better address our target audience--promising young marketers who wish to take a step towards their future, today.
The 2018 Communications Team was tasked to create a rebrand for the entire event, in order to better address our target audience--promising young marketers who wish to take a step towards their future, today.
This GIF was released in order to explain the thought process behind the creation of the logo.
The new visual identity was built around the idea of the fletching--the part of an arrow that gives it flight.
The new visual identity was built around the idea of the fletching--the part of an arrow that gives it flight.
AIMS 2018 Main Poster
Countdown Posters
Testimonial Posters
Brand Application: Drawstring bag for participants
Marketing Package layout for potential sponsors
