user's avatar
The Yellow Wallpaper Society
The Yellow Wallpaper Society 
An identity and branding system for a fictional secret society.
Based on the short story by Charlotte Perkins Gilman, The Yellow Wallpaper Society was established for mothers suffering from postpartum depression who are misunderstood by their partners. They meet within the wallpaper to plot against their partners and gain a sense of malicious power. This project consists of branding the society, creating a calendar of events, and designing stationery.
The wallpaper pattern was created using typography to reflect the mystery and madness described within the pattern in the story. The "Y" found in the wallpaper creates a sinister tone and provides a visual bridge between Gilman's words and  the disaster caused by oppression.
Direction: Sandie Maxa
The Yellow Wallpaper Society
0
79
0
Published:

The Yellow Wallpaper Society

The Yellow Wallpaper Society is a fictional secret society based off the short story, The Yellow Wallpaper. The society was created for mothers s Read More
0
79
0
Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives