Design Center is a client-project based class open to all students at the Cleveland Institute of Art (CIA). Students are even paid for their work.
Unfortunately despite working with some big name brands, their own brand has been essentially non-existent. By giving Design Center at CIA a cohesive brand, more attention can be brought to it both from prospective students and from potential clients.
Inspiration and Development
When crafting the logo, the environment, feeling, and visual language of the design studio where the class is held was a major inspiration. The identity of the Design Center needed to look like it belonged in the studio. Another thing kept in mind was CIA's involvement and sponsorship of Design Center.
One of the biggest inspirations was the studio desks in the design studio. Designed by the chair of industrial design, each designer in the space has a Hive Studio. When developing the mark, I constantly went back to the hexagon shape of the studio as well as their modularity.
After I established the initial direction I wanted to head, I brought the concept onto my computer for some rapid but higher fidelity iterations.
Primary Logo
Colors
In a nod to CIA, these colors are drawn from the same the orange and blue that CIA uses in its own branding. These colors are darker and less saturated to set a more professional, practical mood.
Typography
Wayfinding
Web Presence
