The creepy activation encourages people to not be scared and try the original dark stuff “because there really isn’t anything to be afraid of”.
Marmite Halloween posters that hint at Hollywood horror with 3 well known characters holding a plate with their version of what a Marmite sandwich would look like if they got their hands on one.
The posters were hand illustrated on ashrad paper with a variety of fine tip techincal pens and black ink. They were then taken into Photoshop where the colour overlay and logos finished them off.
Creative Director: jake Bester/ Gareth McPherson