Give Luck a Chance (TVC x7 spots) | Lotterywest

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  • Lotteries worldwide have tried to make people play more, often by simply demonstrating a lavish dream.
     
    We decided instead to remind people of a time when they truly were luckier - a time when they took more chances.

    PADC awards 2012: Best of show and Gold for TV & Cinema: 'Give Luck a Chance' Lotterywest.

    http://www.campaignbrief.com/wa/2012/11/meerkats-take-out-best-of-show.html
  • Production still: Dan Bradley