Express, or "Abber" in Arabic, was my first branding project. It was for a hypothetical workshop space dedicated to children, particularly Autistic children.
Some process: The concept of the logo and pattern was based heavily on Tangles, which are fidget toys that are very helpful for Autistic children (and adults). They're made of removable linked units and can keep twisting forever. Process sketches:​​​​​​​
Express: Branding
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Express: Branding

First full branding project; branded a hypothetical workshop space for Autistic children. The brand is based on the concept of Tangle toys and th Read More

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