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    Christmas toy key visual is a holiday themed print for an ongoing Bite Lietuva ad campaign "Prices you were not expecting". For the 2017 winter h… Read More
    Christmas toy key visual is a holiday themed print for an ongoing Bite Lietuva ad campaign "Prices you were not expecting". For the 2017 winter holiday season we were asked to creat a unique looking Christmas decorative toy with an expression full of surprise. We ended up sculpting it in 3D applying a custom paint job with a nice glossy finish. The outcome of the project is this adorable surprised Santa on a natural and minimal looking Christmas tree. We made sure he would get the maximum attention, which he definitely deserves! Client: BITĖ Lietuva Agency: DDB Vilnius Production: Eastern Affair 3D: Rokas Mežetis Photography: “Electromagnetico” www.easternaffair.com Read Less
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The aim of the campaign was to emphasize amusement of how great the holidays deals and discounts are, but the first sculpt was not portraying the emotion strong enough. To solve that, a decision was made to raised the arms of the glass Christmas toy. A result of that is the the final sculpt on the right, which has a more natural pose and emotion of surprise.

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