The aim of the campaign was to emphasize amusement of how great the holidays deals and discounts are, but the first sculpt was not portraying the emotion strong enough. To solve that, a decision was made to raised the arms of the glass Christmas toy. A result of that is the the final sculpt on the right, which has a more natural pose and emotion of surprise.

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Christmas toy - Bite
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Christmas toy - Bite

Christmas toy key visual is a holiday themed print for an ongoing Bite Lietuva ad campaign "Prices you were not expecting". For the 2017 winter h Read More
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