Nectar was a pop up art gallery/restaurant rolled into one situated within Bangkok's art capital of Sathon. The venue was exclusive to invitees only, who could explore new comers within the world of art, fashion and jewellery. The client required a website to be an extension of the venue and needed to reflect the opulence and exclusivity through it's visual design. The site was also to be used as an events planner and therefore advertise up and coming events with easy to read information.
Process
My first task was to visit the venue and get a feel for it's environment, I noted how I felt, upon arrival and spoke to a couple of members attending the the evenings reception and asked them what they enjoyed, what they will take away from the experience and who they would invite next time. From this point I was able to design some concepts to move forward with, and from here work closely with the client ensuring the tone and character of the site extended beyond the physical location.
Result
The winning concept for the identity uses imagery from the select artists showcased at the venue and photography of the restaurant. This created a site that was visually appealing, resourceful and was able to intrigue enough to have people request an invite. From the success of the project, it was showcases in various high profile magazines across the capital and reached 120% (ROI).
