"Merry Christmas, from our tree to yours"
For Schaefer Advertising Co., I worked on the design and die cut of the Christmas card, and photographed it. It is an "acornament" that you can punch out to hang on your tree. This was my first project with both foil and a die cut, and I got to keep the plates. We lucked out and got Savoy paper on super discount, triple ply. This was the most challenging product photos I've ever shot because the foil is so shiny. It took me about a day and a half total to shoot & edit. (Just for 8 photos!) The entire project was incredibly fun and full-filling from start to finish and I learned a lot.
Fun with foil and die cut.
In college, you can't use foil because you can't mass product your student projects. Then you get out in to the real world and you still don't get to use foil because budget. What is budget.
This project is my first time getting to use copper foil. And wow. How fun.
I got to keep the plates and die cut.
I think they'll be hanging on my wall in my bedroom after I redo it after the first of the year.
This was incredibly challenging, and the payoff was worth it in the end. Who knew: shiny objects are difficult to photograph. I wish I paid more attention in my photo internship years ago when the photography was photographing watches and jewelry. In the end, what worked was moving my one light far away, and standing in front it to use myself as a flag. That is how I got the gradations on the above image. The snowflakes and colored background are inserted in post, but the snowflakes themselves are actual photos I took prior to shooting the Christmas card.