Girls Rock! Grand Rapids is a local chapter of the Girls Rock! Summer Camp.  It aims to empower young female-identifying kids through music.  They operate with the help of volunteers and offer a sliding-scale enrollment fee, so all kids in the area have an equal opportunity of benefitting from the camp.

This ad campaign was created using Premiere, Illustrator, Photoshop, and a combination of Audition and Garage Band.  Audio samples are royalty-free stock sounds, and all other work - photography, voiceover, flyer creation, and video - are original.  This campaign includes a social media video, flyers, a poster, custom picks as takeaways, an outdoor wall installation, and a radio spot.