Foundation was a creative awards brief set by Brand Opus to use the waste product from the beer brewing process (spent grain) for a new purpose and brand whatever we came up with.
Due to the diverse flavour of cheese it can be paired quite well with the wide spectrum of different beer styles. Because of this I chose to make crackers with the unique selling point of being made with the soul purpose of beer and cheese pairing. As the origin was different from all other cracker brands I wanted the packaging to reflect this so chose a tube format with a lid that's unique to the brand.
Contact- georgepercydesigns@gmail.com
