To create a print campaign that provokes the reader to take action towards the cause by donating to the NGO partner and by spreading awareness on digital/social media using the #EducateTheGirlChild. 

Splurging on luxurious products is normal for some of us but when asked to
shell out a small amount of money for a good cause, fists suddenly tighten up.

Playing on people’s greed and guilt, this lets people see the reality of the situation.