Drop is a brand of urban clothing inspired by the diversity of electronic music mainly in the sensation that it transmits, proposes a concept that adapts flexibly to various themes of street culture such as skate and hip hop among others.

The creative concept starts from the meaning of the term used by DJs to identify the moment of ecstasy or crescendo of the music, further on as to its meaning refers to "letting go", "letting it fall" or "letting it go".