A fine and private institution based in United  States annually holds its Cotillion Ball on the last quarter of every year. Before the formal Cotillion Ball, classes are held to teach social etiquette, good manners and basic dance training. 

The institution aims to reach out more to modern families and introduce a classic tradition in the modern world.  They are also an advocate for Women  Empowerment and wants to make a mark on the modern society. 

The  solution  is  a  new  Visual Identity and a new Brand Positioning. The objective of the Visual Identity is to develop  Women Empowerment with  social  graces. A double  line  is used to illustrate firm, independent and dauntless women standing 
strong in the modern world.

To accompany the new Visual Identity,  the  new  Brand  Positioning  aims to transform the classic  traditions of social etiquette and integrate them to the harsh and changing modern world.   The theme  "Fire and Ice"  was  the perfect  candidate  to illustrate it the most. The Grand  Cotillion Ball  was also held on the 11th day of November, a perfect date to support the new Visual Identity.