XOCOLATL
Brand Strategy & Design - Packaging - Experimental Design
XocolatlChocolate derives from the Aztec word "xocolatl", whose meaning is "sparkling water", a name that was used by the Olmec (1500 400 BC), by the Aztecs (1400 BC), and later by the Mayans (600 BC) (1 ) to identify a bitter beverage, with a strong flavor and a high energy value.
Thanks to these civilizations, since then every explorer, mountaineer, traveller... always includes a chocolate bar in his backpack.
