KananPrep is a part of Kanan International and EdTech leader Brain Valley join hands to create the most adaptive exam preparation platforms for the people who aspire to study IELTS, GRE, TOEFL, to live and work abroad through online learning platform. It is a B to c ( Business to Customer) base website.
We discover that EdTech Industry are struggling to come up with online programs with lack of user experience and user flow. We conduct a research on EdTech industry to over the flaws they are facing. We redefine the EdTech user experience and KananPrep digital platform.
We got inspired the brand identity design from tick symbol which is represents the correct answer of the question. We took the tick symbol which is emerged from the letter K (the first letter of KananPrep) and we fix it inside a circle which implies universe. The letter k, tick and circle forms the logo for KananPrep. Finally we achieved the unconventional, modern brand identity for KananPrep.
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We create user flows with ease of use navigation system. We ensure the pleasant user journey from landing page to signup page. Clearly define the course information, benefits and pricing models which helps the students to signup the platform.