ZTE Launched for 2017 their star product "ZTE Blade V8" .
The product has different features, the main objetive was to highlight the double camera wich let the consumer make focus on different photo targets. We create a main creative concept called "Enfoca tu momento" ("Focus on your prime moment") based on that concept, we create three sub-concepts:
* "Enfoca lo nerd" ("Focus on the nerd")
* "Enfoca lo trend" ("Focus on the trend")
* "Enfoca lo cool" ("Focus on the coolness")
This was also the first transmedia campaign for Social Noise México agency.
FILM
Produced by: Iván Limón
Directors: Sergio Pedro y Alberto Arnaut.
Music: Roy Cañedo
This campaign was recognized and awarded by our client because it worked on a higher performance than expected.
Launch: September 2017
Sales foresight: Ended by April 2018
Results: Sale ended by December 2017