Chenxiang SONG's profile

PINTO MADNESS: A Case Study in Ethics

Should cost/benefit analysis determine the possibilitiy of hundreds of fatalities? 

I worked on this animation project to visually explain the case of the infamous Ford Pinto . The visual direction was inspired by the cinematography from Quentin Tarantino`s movies and some 1970s Grindhouse B-class movies. Special thanks to Chris Slack for the narration work.

All illustration created on iPad Pro using Adobe Draw and Apple Pencil, animation created and edited with After Effects.
http://www.csongdesigns.com/portfolio/project-pinto.php
PINTO MADNESS: A Case Study in Ethics
Published:

PINTO MADNESS: A Case Study in Ethics

Should cost/benefit analysis determine the possibilitiy of hundreds of fatalities? I worked on this animation project to visually explain the c Read More

Published: