THE WELSH PIONEER. ID & PACKAGING
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WELSH Pioneeer.
1865 Gaiman.
Patagonia Argentina.
Welsh cake.

EN.
Development of concept, visual language and graphic identity system. Primary brand and complementary coat. Application of identity to primary packaging line.

≤ Concepts – Wales+Family+Inmigrants+Emblem+Pioneers+Luxury
≤ Thematic geometry+iconography

Patagonia Argentina. The project sought to reflect an identity of family defined on aspects of Welsh culture. Referring an emblematic product created in Argentina by the Welsh settlers who arrived in 1865 it contains a symbolic character in native culinary culture. Representative elements in the material and graphic language of the product is preserved to enhance own attributes.

SP.
Desarrollo de concepto, lenguaje visual y sistema de identidad gráfica. Marca primaria y escudo complementario. Aplicación de Identidad a Línea de envases primarios.

≤ Conceptos – Gales+Familia+Inmigrantes+Emblema+Pioneros+Lujo
≤ Geometría+Iconografía temática

Patagonia Argentina. El proyecto buscó reflejar una identidad de familia definida sobre aspectos propios de la cultura Galesa. Al referirse de un producto emblemático creado en Argentina por los colonos Galeses llegados en 1865 contiene un carácter simbólico en la cultura culinaria autóctona. Para potenciar los atributos propios se preservaron elementos representativos en el lenguaje material y gráfico del producto.





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THE WELSH PIONEER. ID & PACKAGING
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THE WELSH PIONEER. ID & PACKAGING

WELSH Pioneeer. 1865 Gaiman. Argentina. Welsh cake. Development of concept, visual language and graphic identity system. Primary brand and compl Read More
2142
16372
86
Published:

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