Identity design for a window painting company — something to appeal to proud homeowners such as couples, young and old.

Home improvements can feel like a bit of an inconvenience, so we thought it would be a good idea to convey the idea that the company will make it easy for them and take any pressure off their customers having to do it themselves.

We therefore went down a fairly quirky route of a paint character / icon gliding through the air. I rolled out the identity across a range of marketing materials including business cards, a Facebook page, van signage and staff uniform… as well as thinking up some headlines that could be used throughout.