online marketing support | 2016/2017
my work: microsite concept & design – social media coordination
Thanks to a previous cooperation on social media of Preciosa we've been chosen to promote the company's next collection – Aurora (Spring & Summer 2018) – online. We've decided for a dedicated tailor made interactive microsite. Just in one month everything was ready for the first exhibition in Milano. The microsite is full of video content with mood intro and it presents all products of the new collection.
Preview of website videos and animations:
Social media coordination
First touch with Preciosa was social media support. During one campaign (app. 5 months for Preciosa Crystal Components) we changed looks, communication and defined the processes for Preciosa social media team. What, where and when – these were the key questions for Facebook, Instagram, Youtube, and Twitter. For LinkedIn and Chinese social media – Weibo and WeChat – we made recommendations and graphics.
made in SMWORKS – digital agency