Landing page for
Facebook advertising campaign
Facebook advertising campaign
Wireframes as result of emergence ideas (What do customers really wants ?)
then of gathered insights in a wireframe testing step (getting users feedback), it was time to redefine the main proposal (iteration cycle) and come up with "helptips" in a first version of high definition prototype.
First Version (A)
Alternative Version to leverage conversion rate (B)
Results A/B Test
Others testing methods helping to improve in the conversion rate
