ROYAL AUPING | BETTER DAYS APP
Personal advice for better sleep
On average, in our lifetime, we spend about 25 years in bed. Quality sleep and rest, are vital to our wellbeing and performance during the day. VanBerlo helped Auping to create the Better Days app. An app that analyses your (sleep) data, and provides sleep coaching and personalised recommendations for a suitable mattress.
A redesigned journey
Most consumers experience serious difficulty when selecting a new mattress. This project was aimed at improving the customer journey, from before the orientation phase to well beyond the purchase of a new mattress. Various physical and digital touchpoints were created and integrated into the customer journey. The Auping Better Days app provides insight into your personal sleep pattern and helps you build a personal sleep profile. The profile includes graphs from sleep monitoring and personalised advice about suitable mattress specifications.
The Better Days app was introduced in conjunction with an updated mattresses portfolio, the new line-up representing the idea of separation between personal preference and ergonomical requirements. This app is only one of the touchpoints in the customer journey. VanBerlo created the Auping Dealer tool, to support dealers in their sales process. Your personal sleep profile (created in the consumer app) can be imported to the Dealer tool, and used as a starting point for an efficient and personal shopping experience. One key feature is the photo tool, which lets you review the different mattresses you tried out. Mattress shopping made easy, thanks to Auping and VanBerlo.
Building the customer experience
Auping’s profound knowledge about sleep and their drive for innovation were the starting points of this project. Our multidisciplinary team has supported Auping on a strategic and execution level, by helping to create a digital toolset for personalised and better sleep. By improving the customer journey and offering genuine support to consumers looking to improve their sleep or wanting to buy a new mattress, Auping has again raised the bar and highlighted the company's expertise.