The Japanese company JMAM challenged us to create new designs for their 2018 premium capsule collection, called CANTACARTA. The task was simple yet complex: create an array of unique styles for Japanese women looking for the perfect planner to sketch or write down notes, tasks and memos. The collection consists in twelve daily planners, each with a different unique design, created in our studio in Verona and crafted in Japan. Aya Codama, the creative director, guided us through the design project, helping us to reach the desired look for the Japanese demographic. The final result is a fun and colorful collection, in which Japanese exquisite craftsmanship and attention for details, merges with Italian style and design.
We loved to work for this beautifully curated and crafted project. Which one is your favorite?
We had four moods to explore: MODERN STYLE, COLORFUL FRESHNESS, SWEET CHIC and DRAMATIC ART.