CANTA CARTA — Daily planner collection design






The Japanese company JMAM challenged us to create new designs for their 2018 premium capsule collection, called CANTACARTA. The task was simple yet complex: create an array of unique styles for Japanese women looking for the perfect planner to sketch or write down notes, tasks and memos. The collection consists in twelve daily planners, each with a different unique design, created in our studio in Verona and crafted in Japan. Aya Codama, the creative director, guided us through the design project, helping us to reach the desired look for the Japanese demographic. The final result is a fun and colorful collection, in which Japanese exquisite craftsmanship and attention for details, merges with Italian style and design.
We loved to work for this beautifully curated and crafted project. Which one is your favorite?

We had four moods to explore: MODERN STYLE, COLORFUL FRESHNESS, SWEET CHIC and DRAMATIC ART.







MODERN STYLE
Bold and striking designs for fashion victims. We focused on a limited color range of rich jewel tones, bold shapes and strokes. These planners are like an accessory, a fashion statement to complement every look.




COLORFUL FRESHNESS
A bright and colorful set inspired by the passion for food and lifestyle. 
We used a wide range of bright and pastel colors to enhance the illustrations, for a fun and playful result.




SWEET CHIC
Sweet designs that will inspire you on warm and cosy nights. This collection focuses more on creating a tactile experience, 
so we created two designs specifically for dry embossing and one for hot foil application.




DRAMATIC ART
A range of original designs perfect for creative minds. 
These planners feature daring color combinations and eye-catching designs to stand out like works of art.



Client: JMAM, Japan
Creative Direction: Aya Codama @BULLET Inc.
JMAM PM: Tomoko Kobayashi
Planning: Aya Nakamura, Yuki Yoshida
Project Management: Federico Padovani
Art Direction: Federico Galvani
Illustration: Anna Rodighiero, Erica Zipoli


CANTA CARTA — Daily planner collection design
554
5999
20
Published:

CANTA CARTA — Daily planner collection design

The Japanese company JMAM challenged us to create new designs for their 2018 premium capsule collection, called CANTACARTA.
554
5999
20
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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