Glade’s Adventure Collection is a brand overhaul that will launch them into the market of high-end candles, which has seen increased popularity within the last decade. With an entirely new look, the re-brand and campaign is targeted towards young adults, focusing on the male demographic, but staying inclusive and welcoming to everyone. The campaign is designed to use specific keywords, imagery and familiar nostalgic memories to create the new line of scents.
360º Consumer Product Advertisement Campaign, Branding, Package Design, Marketing, Social Media, Motion Graphics
Candle re-design for the higher-end feel. Showcasing the new Adventure collection design for the 3 main scents for the campaign
Print ads.
Social media web ads that will be used in pair with the print ads..
Promotional post card that can be handed out or used as direct mail. Includes a coupon and samples of the scents.
