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    This project was developed as a concept for a rental bike service. There are way too many of these companies available, so I decided to focus on … Read More
    This project was developed as a concept for a rental bike service. There are way too many of these companies available, so I decided to focus on the female public and create this service that should be the #1 choice for women to rent bikes. In this project, I was responsible to develop the whole concept, naming, visual identity, user experience, user interface and deck presentation. The name came from the motto: ''Fight like a girl'', then I incorporated it in my slogan ''Bike like a girl''. Read Less
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