This is a proposal for the design of the key visual for for life insurance campaign for prominent Vienna Insurance Group. I was responsible for art direction and graphic design.
The motto of the campaign says: “ You are his superhero. So do what heroes do. Protect him.”
I wanted the design to follow the motto and that explains the choice of the photo and font, which is somewhat of cut-out, kid’s style.
The red colour corresponds with the official brand’s colour. The white frame gives the final touch to the design; it stabilizes the composition and the cape that goes over it
make for a playful detail.

Credits:

agency: BBDO Zagreb

graphic designer: Marija Knezić Marichoo

copywriter: Tino Kera

photos: Shutterstock