quattrolinee's profile

EATALY - Mangi bene, Vivi meglio

quattrolinee
•























Client: Eataly
Script, Storyboard, Design, Post Production, Motion Graphic: quattrolinee
Director of Photography: Stefano Druetta
Soundtrack: Lullatone - A runaway kite




A video campaign with a simple language, close to the children world, able to communicate the values of Eataly, an italian high-quality food market. 
EATALY wants to challenge the idea that quality products are accessible only to a select few. Good eating and shopping is not limited to connoisseurs; it is an agricultural act we all have the right to enjoy.




Eataly Food Italy Quality handwritten Fruit meat animal green eco







After the brand analysis, we decided to design a campaign of three different video focused on three specific themes: "quality & ethics", "food transformation", "origin & territory".

Eataly Food Italy Quality handwritten Fruit meat animal green eco







Script and storyboard
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco







Shooting day: smiles and green screen
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco







Colors played a fundamental role in this project: we decided to use a palette of 3-4 colors for every scene in each video. Here some examples.



Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco





The choice of using an handwritten font allowed us to create a strong connection between illustrations and the text animation.
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco




First Video: Origin & Territory
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco





Second Video: Food Transformation
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco




Third Video: Quality and Sustainability
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco
Eataly Food Italy Quality handwritten Fruit meat animal green eco







 





thanks for visiting
www.quattrolinee.it
EATALY - Mangi bene, Vivi meglio
Published:
quattrolinee's profile

Owner

quattrolinee's profile
Torino, Italy

EATALY - Mangi bene, Vivi meglio

A video campaign for EATALY, a italian high-quality food market.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives