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EATALY - Mangi bene, Vivi meglio























Client: Eataly
Script, Storyboard, Design, Post Production, Motion Graphic: quattrolinee
Director of Photography: Stefano Druetta
Soundtrack: Lullatone - A runaway kite




A video campaign with a simple language, close to the children world, able to communicate the values of Eataly, an italian high-quality food market. 
EATALY wants to challenge the idea that quality products are accessible only to a select few. Good eating and shopping is not limited to connoisseurs; it is an agricultural act we all have the right to enjoy.











After the brand analysis, we decided to design a campaign of three different video focused on three specific themes: "quality & ethics", "food transformation", "origin & territory".








Script and storyboard







Shooting day: smiles and green screen







Colors played a fundamental role in this project: we decided to use a palette of 3-4 colors for every scene in each video. Here some examples.








The choice of using an handwritten font allowed us to create a strong connection between illustrations and the text animation.




First Video: Origin & Territory





Second Video: Food Transformation




Third Video: Quality and Sustainability







 





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EATALY - Mangi bene, Vivi meglio
268
4.2k
25
Published:

EATALY - Mangi bene, Vivi meglio

A video campaign for EATALY, a italian high-quality food market.
268
4.2k
25
Published: