Brand:
ITC launched 'Mint-o Fresh' in October 2004. An ‘active’ mint deposited candy, mint-o Fresh is available in a refreshing mint flavour - mint-o Fresh Eucalyptus. Its launch extended the footprint of the 'mint-o'brand in line with the strategy of adding excitement and contributing to the growth of the confectionery category. 'Mint-o Fresh' is especially targeted at the adult consumer creating a basket of mint-based products across price points.
Concept:
The idea behind the campaign was to show how your bad breath repels people around you and a instant solution for this is our brand of confectionery i.e Mint-o-fresh. To make the idea visually appealing and understanding the illustration style is exaggerated and non living object are taken as characters.
Concept:
The idea behind the campaign was to show how your bad breath repels people around you and a instant solution for this is our brand of confectionery i.e Mint-o-fresh. To make the idea visually appealing and understanding the illustration style is exaggerated and non living object are taken as characters.
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Magazine Ad 1
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Train Sticker 1
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Ambient Media
Innovative Media
The whistle can be given out as a part of the promotional campaign at places like Mc donalds.
The whistle can be given out as a part of the promotional campaign at places like Mc donalds.
