What if Mars' tourists main interest was to be rich and popular online?
In a speculative context, we make a satire about the obsession about sharing our live in social media and the constant need of approval, hidden in egocentric profiles about dreamt lifestyles. This critic is explained through one of the major achievements of the human being: an interplanetary specie, able to travel to Mars and to create massive tourism whenever they go.
That’s why Phobos is created, a travel agency to Mars with the aim to amass its tourism expanding it to the medium class with a promise: to recover the investment of this trip, if they were the first of each competition. The participants of this tour, would have to share as many as pictures and videos as they can to their timelines, to be able to generate a huge audience, so those followers would help the contestants to gain points with their likes, loves and live video visits.
To retrieve their investment, they should win almost 240.000 points, an equivalent to the price of the trip in dollars. Once earning the minimum, all the points that are gained would be added to the amount of money that just the first will keep. The feedback intensifies the fame of the most popular on Phobos. Only the first three are visible on the website, where viewers can follow their trip and help them to gain points with likes and watching live videos. If the contestants are not in the podium, their online visibility would be zero, so they'll have to fight to regain their position.
Being this context a speculation about the future dehumanized caused by the growing obsession with the use of technology, we believe that if it’s possible going to Mars, it is possible that Mars could become a top-trend destination, seen as an opportunity to grow fast in social networks.
Visit www.phobostour.com
Credits
Idea/Art Direction/Programming: Martina Solés Caldés | www.martinasoles.com/
Scenario Preparation: Xisco Ferrer | www.xiscoferrer.com/
Digital Animations: Daniel Ciero | vimeo.com/crodos
Motion Graphics: Sergi Pulitz | vimeo.com/pulitz
Sound Design: Guille Iranzo | vimeo.com/guilleiranz
Scenario Preparation: Xisco Ferrer | www.xiscoferrer.com/
Digital Animations: Daniel Ciero | vimeo.com/crodos
Motion Graphics: Sergi Pulitz | vimeo.com/pulitz
Sound Design: Guille Iranzo | vimeo.com/guilleiranz
Programming : Anna Carreras | http://www.annacarreras.com
(Yes, I'm aware of the typo in the video!)
