To create awareness about the opioid epidemic and how we as a community can come together to make a difference, i decided to brand Johnson&Johnson with shatterproof, and create a set of 3 bandaid packages. The front of each package has a graph with a statistic that relates to how opioids affect teens and young adults. My main audience for this branding is aimed at parents who would be buying this product for their kids. I gave each box a bright color for shelf presence, hoping it would draw the attention of children. An additional statistic is also displayed on the back, ending with the tagline "You cant put a bandage on addiction". Each box also has its designated bandaids, colored to match the box with an uplifting word or phrase as a pattern on each of them. 

For more information on how you can make a difference, visit https://www.shatterproof.org/

Fall 2017, Edinboro University
Design/Illustration: Erika Berger
Dimensions: 4" x 2" x 2" 
Typefaces: Balboa Plus, Eskapade

Art Direction: Brigette Davit