Created from two different typefaces, each of those having certain characteristics and atmosphere around them, the main idea behind this logo is to show the exclusivity of the brand. Written with a bold, serif typeface that is showing a timeless elegance - the given name Gary is “spoken” about in a louder voice, he is the establisher of the tradition the one to inspire and share the knowledge.
The second part, namely Davis is written with cursive letters having the main focus to show the idea of signature. It is the surname that you share as a family, a personal yet a uniting thing giving to the logo a more personal touch as the custom tailored clothes you make.
As a finishing element, we have the oak leaf growing and extending from the upper part of the letter D, the element that has a sentimental side to it as well as symbolizing strength and longevity.
Having all those three elements together this logo brings a more personal and sentimental side to the brand.
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