APOTICA VISUAL IDENTITY
A tech Firm that keeps your business running.
Apotica is an information technology services provider. They sell IT hardware and software to enterprise customers. They also provide services and solutions to help them improve their operations. Their workforce includes sales professionals who engage with and manage client relationships, technical professionals who provide consulting, implementation, and maintenance services to clients, and back-end staff who provide other functions such as accounting, HR, logistics, security, etc.
Based off of the idea that Apotica is a catalyst company which spurs on businesses to achieve their goals and attain greater heights, The heart of the brand , the logo was developed to emulate this progressive phenomena. Using strong, bold and positive imagery, we developed an identity that is distinctive, reliable and also worthy of competition on the Pan-African Market.