Final outcome from my college graduation project in Social Communication at Universidade Federal de Minas Gerais (Brazil).
It’s a book made with a collection of projects developed by contemporary designers David Carson, Neville Brody and Paula Scher throughout their careers.
Focused on the plastic and imagetic sides of typography, this work seeks to combine the designer’s look during the creative process of a product with the power to build (and maintain) a cohesive narrative with a mainly visual and graphic approach.
All images and brands shown in this book or somehow related to it belong to the respective companies or professionals responsible for designing them.
Photography: Gustavo Paiva.
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