As a part of project I clicked photographs of many objects from the streets of Mumbai and chose the tire as one the object to explore more on. I applied different approaches like subtraction, addition, juxtaposition, transformation etc to form realization like simplification and stylization in black and white only.

Here I simplified object (tire) and converted it with using lines and forms. Taken the object as a logo and came up with a name and tagline for the company. By using an appropriate typeface I created a business card with the logo and experimented with it.