01 _ MD
Black as the fashion-classic is replaced with a set of silver-blue hues, emphasizing the tech-aspect of the brand, while making the brand lighter, futurist and still allowing for a whole range of seasonal and campaign dependent splashes of color, throughout the minimalist make-up.
A color spectrum and effect-rich, yet minimalist design approach inspired by water in its various states. Transparent, reflective, glossy and obscuring printing materials and finishes are used to provide higher resolution and depth to the silver-only approach, while providing the necessary technical overtones. Some materials are later digitally emulated in the brands' on-screen media.