This work was a logo that I had to do for the “ Communication Studio” class at the Universidad del Turabo. It is a logo for an animal shelter company, (a fictitious company) that is well known for not putting their animals to sleep. We had to create an identity for them from scratch But before doing all that we had to create this logo.
The typeface I chose for the logo, was Ailerons since it is simple and elegant; I chose this typeface because I did not want it to steal the attention of the animals. The colors I chose to represent the animals were brown, one darker for the dog and another lighter for the cat, I wanted to represent colors similar to the hair of the animals