Logo Design​​​​​​​

This work was a logo that I had to do for the “ Communication Studio” class at the Universidad del Turabo. It is a logo for an animal shelter company, (a fictitious company) that is well known for not putting their animals to sleep. We had to create an identity for them from scratch But before doing all that we had to create this logo.

"Before"
 We had to make the first version and then put it in black and white to see if it had any mistakes. If the design turned in to one single object we would have to fix it.

"After"
What I wanted to do was show the love that employees have all kinds of animals by trying to be similar to the shape of a heart



The typeface I chose for the logo, was Ailerons since it is simple and elegant; I chose this typeface because I did not want it to steal the attention of the animals. The colors I chose to represent the animals were brown, one darker for the dog and another lighter for the cat, I wanted to represent colors similar to the hair of the animals
. 
"Sticker design"
In the stamp, we had to add a slogan that represented the company.


"Mock up of finished merchandice"
Animals of love
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Animals of love

Logo of fictitious company
3
64
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Published:

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