Description
The launch of the new CLA 180 model in Egypt was targeting to fill a specific gap in the market. mercedes are usually perceived as classic cars however this model was to change this perception, this was targeting the uprising successful youth, with its sporty and elegant design it was exactly what every young man/women was longing for.
Credits
Client : Mercedes-Benz
Advertising Agency : Strategies BBDO, Cairo
Creative : Ahmed Abdou
Art Director : Ahmed Abdou
Copywriter : Amir Ali
