Tonara
Tonara is an all-in-one practice app that motivates music students, especially between lessons, to keep practicing their instrument until the notes sound like real music and the music bug takes over.
I was part of a team that defined a cross-platform mobile app to support different user types around the music education industry.
• Preparing requirements for the R&D team and supervising the production process.
• In charge of planning a chat-bot aiming to engage users within the app and support the teacher’s incentive
plan.
plan.
• Plan and define the company’s analytics dashboard.
• Plan the company's user acquisition strategy: Social campaigns, email blasts, media buying.
• Planning and managing the company’s website.
Planning and wire-framing
