Porsche Carrera Cup Asia. The Weapon
Porsche Motorsports asked us to promote their own racing series. Quite a challenge in China as the idea of Motorsports is not well known. We connected Motorsports with something everybody knows in China - its art of warfare. Warriors followed a strict codex, a spirit and principles. They are men of honor and pride. Like the race drivers of Porsche. They still follow the codex. Concentration. Dedication. Tradition
Agency: Jung von Matt / Creative: Ben Teismann, Bozhan Zhang, Yat Yin, Sha Fan / Director: Joan Llabata
