PlaceAVote has been a labour of love for me over the last two years. Having been given the opportunity of a lifetime to fulfil my dreams and design an online voting platform. I set out on the biggest design challenge of my career: Democracy.

The PlaceAVote logo was designed with a view to a timeless mark that would define the idea of a more direct democracy for years to come. Lets take a look at the steps I took to create our defining image.

We carefully analysed other companies directly in our field looking at their strengths and weaknesses. Due to this being a young, fairly niche field of work it was important to offer something distinctive from our contemporaries and try not to replicate each others work too much.

Next up we created several conceptual user profiles and imagined how they would most likely use our application

Once we had established what our theoretical users were most likely to do on the site we set about creating a simple sitemap to serve as a template for both us and the developers when it came to developing the app.

Moving into the design phase we began creating prototypes in Sketch, Zeplin + InVision.
You can view the interactive prototypes here for Mobile & for Desktop

Upon completion of our prototypes we embarked on a vigorous user testing program. Targeting people of specific geography and demographics we received fantastic feedback from our testing (over 90% positive) and from there we were able to hand off the project to the development team.