Convergence, waters merge together.
Dynamic visual-experience was our new statement for Golden Pin Award ceremony. Beyond narrative skills and aesthetics, we integrated interactive technology and design, directing experimentally. The directing style was our breakthrough in the last half of 2017 and a way to show the respect for all Asian designers, who bravely challenge the unknown in the fast-paced world.
I tried new things and made a personal style breakthrough in this work. I love the accumulation of emotion in every frame. Macro photography skills are applied in the opening. We captured physical movements, with the atmosphere of tech experiment, from congregation, diffusion; expanding water; to a person touching the interaction device “dynamical magnet”; who aroused strong image of “convergence.” Altogether, the movements congregated into the Golden Pin device “convergence of light and wave”, setting the tone of the Asian design, which will make revolution in the future.
Golden Pin Design Award is coming up to its 37th year. It has seen entries from 50 countries in Asia, Europe, America and Australasia, with nearly 120,000 top designers. The Director of Bito, Keng-Ming Liu communicates the concept of “Hui” (Convergence) at this year’s Grand Ceremony. Convergence represents the streams of design from all around the world, converging in Taiwan. Liu sees Taiwan’s Golden Pin Design Award as a stage for Asian designers to showcase their talent, from East to West.In contemporary times, only the most innovative designs can solve the problems we faced by the world.
KEY VISUAL
The concept of the year: Convergence, of water streams. We tried to represent the modern Asian design in the word
“convergence”. We are not only standing at the cross point of cultures but also facing the congregation of innovations. The key visual accumulates to be the trophy, suggesting that Taiwan is at the cross point between Western and Asian culture, showing that the award gathered the top designs in Asia.
The concept of the year: Convergence, of water streams. We tried to represent the modern Asian design in the word
“convergence”. We are not only standing at the cross point of cultures but also facing the congregation of innovations. The key visual accumulates to be the trophy, suggesting that Taiwan is at the cross point between Western and Asian culture, showing that the award gathered the top designs in Asia.
Designers from Taiwan, Japan, UK, , Hong Kong and China were invited to speak at the insightful Golden Pin Design Award 2017 Forum, sharing the influences from their respective cultures and experiences on their design practice.
EXHIBITION DESIGN
I left enough space in route design for people to play with two key interactive works and watch other static works. The key visual logos are added in every walls to response the whole setting. Dark environment with lighting effects, snacks and alcohols, making the venue a small party.
I left enough space in route design for people to play with two key interactive works and watch other static works. The key visual logos are added in every walls to response the whole setting. Dark environment with lighting effects, snacks and alcohols, making the venue a small party.
Golden Pin Design Award is coming up to its 37th year. It has seen entries from 50 countries in Asia, Europe, America and Australasia, with nearly 120,000 top designers. The Director of Bito, Keng-Ming Liu communicates the concept of “Hui” (Convergence) at this year’s Grand Ceremony. Convergence represents the streams of design from all around the world, converging in Taiwan. Liu sees Taiwan’s Golden Pin Design Award as a stage for Asian designers to showcase their talent, from East to West. In contemporary times, only the most innovative designs can solve the problems we faced by the world.
BEHIND THE SCENES
Client： 台灣創意設計中心 Taiwan Design Center
Creative Director：劉耕名 Keng-Ming Liu
Copy Director ：黃心怡 Vicki Huang
Art Director：劉熙真 Hsi-Jen Liu
Producers : 劉妤暄 Tammy Liu / 賴宜蓓 Manffy Lai
Account Manager：彭乃芸 Naiyun Peng
Director of Photography：高慶和 Ching-Ho Kao
Camera Assistant：朱哲頡 Che-Chieh Chu
Lighting : 高慶和 Ching-Ho Kao
Lighting Assistants：朱哲頡 Che-Chieh Chu
Chemical Reaction Footage：美麗科學 Beauty of Science (LOGO)
Director of Photogrphy(Chemical Reaction Footage)：朱文婷 Wenting Zhu / 梁琰 Yan Liang
Ideation：劉耕名 Keng-Ming Liu / 劉熙真Hsi-Jen Liu
Key Visual Design：劉熙真Hsi-Jen Liu
Creative Director：劉耕名 Keng-Ming Liu
Copy Director ：黃心怡 Vicki Huang
Art Director：劉熙真 Hsi-Jen Liu
Producers : 劉妤暄 Tammy Liu / 賴宜蓓 Manffy Lai
Account Manager：彭乃芸 Naiyun Peng
Director of Photography：高慶和 Ching-Ho Kao
Camera Assistant：朱哲頡 Che-Chieh Chu
Lighting : 高慶和 Ching-Ho Kao
Lighting Assistants：朱哲頡 Che-Chieh Chu
Chemical Reaction Footage：美麗科學 Beauty of Science (LOGO)
Director of Photogrphy(Chemical Reaction Footage)：朱文婷 Wenting Zhu / 梁琰 Yan Liang
Ideation：劉耕名 Keng-Ming Liu / 劉熙真Hsi-Jen Liu
Key Visual Design：劉熙真Hsi-Jen Liu
Storyboard：劉熙真Hsi-Jen Liu
Title Design：李宜軒 Yi-Hsuan Li
Design：李宜軒 Yi-Hsuan Li / 吳箏 Chen Wu
Animation： 陳柏尹 Bruce Chen / 朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao
Color Grading：高慶和 Ching-Ho Kao
Editing：朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao
Dynamic Magnetic Convergence(Installation)：吳克軍 Ke-Jyun Wu
Converging Light Waves(Installation)：劉大中 Ta-Chung Liu
Music&Sound Design : 三十而立 Sincerely Music
Behind the Scenes：趙宏宸 Hung-Chen Chao
Title Design：李宜軒 Yi-Hsuan Li
Design：李宜軒 Yi-Hsuan Li / 吳箏 Chen Wu
Animation： 陳柏尹 Bruce Chen / 朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao
Color Grading：高慶和 Ching-Ho Kao
Editing：朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao
Dynamic Magnetic Convergence(Installation)：吳克軍 Ke-Jyun Wu
Converging Light Waves(Installation)：劉大中 Ta-Chung Liu
Music&Sound Design : 三十而立 Sincerely Music
Behind the Scenes：趙宏宸 Hung-Chen Chao
