A board of our target group's lifestyle, underneath is a product board. Key words on our target group are: Educated, Saves money for uniqe items, wants to be different, likes things with a history, social, wants quality, 25- 45 year old woman, creative, healty, has an interest for art, design and architecture.

This is a board for our firm and it's design DNA. Key words are: Loose but feminine silhuet, simple darts, quality, an different angle, classic form, focus on the waist, prints and colors.

My first choice of art was danish artist Rikke Darling, she is amazing and you can find her art here --> http://www.rikkedarling.dk/DK/Kunstneren.htm. This pieces captures the mood of spring pretty great. Keywords are: bobles, watercolour, changing colours/ nuance, print, tread, soft shapes, holes, warm colours.

These are some of my sketches, and down below is the style I chose.

The summer pieces is from a danish artist Per Christoffersen --> www.perchristoffersen.dk. Keywords are: Panels, circels, human silhuets, contrasts, happy colors and trees.

Sketches.

The chosen outfit.

For autumn i chose a sculpture made by Karen Marie Fredslund, who happens to be my ant. Her website is: www.kmfredslund.dk. Keywords are: twisted, plastic, earth colors, round vs sharp, and firm.

Sketches :)

The last art pieces is a painting by Jane Stolz --> www.janestolz.com. It really has a wintery feel to it. Keywords: Iceland, is, snow, glaciers, earht, water and the ocean.