Chiat established the Refresh Everything platform in 2009 to usher in a new era for Pepsi. For 2010, we were challenged to bring that to life in a more participatory way and truly make a difference in the world.
The Pepsi Refresh Project was a massive collaboration between The agency, Pepsico, digital agency Huge and GOOD magazine that invite the public to submit ideas that could earn millions of dollars in Pepsi Refresh Grants.
The Pepsi Refresh Project was a massive collaboration between The agency, Pepsico, digital agency Huge and GOOD magazine that invite the public to submit ideas that could earn millions of dollars in Pepsi Refresh Grants.
