I had the opportunity to collaborate with Colombo Jewelry, a renowned brand specializing in French handcrafted jewelry. Colombo Jewelry stood out as the perfect partner for our project due to their commitment to sustainability and exquisite craftsmanship. Each jewelry piece is meticulously assembled by hand in Paris, using sustainable materials such as gold plated brass and stainless steel alloyed with semi-precious stones.
Working closely with Christine, the founder of Colombo Jewelry, I was able to gain valuable insights into the brand's vision and values. With her four years of dedicated work on this project, Christine's expertise and passion for handcrafted jewelry truly shone through.
Throughout the design process, I incorporated these unique aspects of Colombo Jewelry into the user experience. By highlighting the brand's commitment to sustainability and the meticulous craftsmanship of each piece, I aimed to create a digital platform that mirrored the essence of the brand's handcrafted jewelry.
From selecting visually captivating imagery to creating an intuitive browsing experience, I ensured that the website showcased the beauty and quality of Colombo Jewelry's collection. Furthermore, I integrated storytelling elements to communicate Christine's inspiring journey as the sole manager of this remarkable project.
It was a rewarding experience to work alongside Colombo Jewelry and Christine, translating their brand values and craftsmanship into an engaging digital experience that captivates and delights users.
The problem
Colombo Jewelry mainly sells jewelry during physical events as pop up stores. Before the first lockdown due to COVID-19 in March, the founder tried to revive her website and develop her online content but the results were disappointing. The reason is she was too irregular in updating her website. With the new lockdown, she really needs help to attract customers and sell jewelry through her website.
Our goal
Our goal is to redesign Colombo Jewelry’s website to attract more customers and to make them want to buy a jewel. The brand already has a strong relationship with some customers met on physical events and we would like to transpose it online.
Our goal is to redesign Colombo Jewelry’s website to attract more customers and to make them want to buy a jewel. The brand already has a strong relationship with some customers met on physical events and we would like to transpose it online.
The customers
To know more about how customers buy online and especially jewelry we conducted some interviews with them. We met three people with different habits regarding online shopping.
Here are some insights :
Customers want to be sure of their purchase.
Several criteria are important to them : other clients reviews, price, price delivery, return conditions, precise information on the product (size, material).
To buy a jewel the word of mouth works well. It’s easier to buy from a website that a friend has told them about. They less afraid to make a mistake.
Most of the time, when they go online to buy a jewel, they already know what they want to buy. it’s to save time, to avoid queuing into shops or simply to avoid moving.
When customers go to a shop it’s because they need an advice or to try the jewel. It concerns value purchase because the risk of doing a wrong choice is bigger.
Some products are difficult to shop online such as rings or earrings because it’s complicated to know how they really fit.
