. REBRANDING .
OCEAN SPRAY
Brand identity and packaging design for the Ocean Spray beverage made on the basis of cranberries. Cranberries, also called 'wonder-berries', are one of the most unique fruits in the world with its many uses. The cranberry beverage of Ocean Spray was made in order to help cleanse and purify our body everyday.
The new design concept of the logo and packaging were inspired by the cross section of a cranberry. By using the modern and unique font and the script, I delivered modernity and daily mood. I created a new colorful system; the four colors embody the four flavors with the illustrations, and the blue brand color with the red cranberry color express the US, which cranberries are one of only three fruits native to. I also designed to remind the healthy messages by putting them in several parts of the packaging design.
Hope you enjoy my solutions as much as I enjoy designing them!
. THE PROCESS TO MAKE THE LOGO .
. PROCESS TO CREATE THE LABELS 01 .
. PROCESS TO CREATE THE LABELS 02 .
. NEW PACKAGING DESIGN .
. LOGO SIGN .
. DIGITAL TOUCHPOINT _ APP INTERFACE .
. DIGITAL TOUCHPOINT _ WEB .
. TOUCHPOINT _ ADVERTISEMENT .
. TOUCHPOINT _ ADVERTISEMENT .
. TRADE SHOW BANNER .
. TOUCHPOINT _ CUP .
. TOUCHPOINT _ T-SHIRT / BAG .
. THANK YOU .
._. JP
