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    Embarking on a new adventure as a private clinical psychologist, Yolanda Robles wanted her brand to accurately depict her commitment to her patie… Read More
    Embarking on a new adventure as a private clinical psychologist, Yolanda Robles wanted her brand to accurately depict her commitment to her patients’ well-being. The identity system establishes her as more than a psychologist, but as a mentor that looks to openly discuss her patients troubles and concerns, while working with them towards relief. Read Less
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THE CLIENT
Yolanda Robles is a psychologist based in Tijuana, Mexico. Her practice is oriented towards teenagers and young adults who seek self-improvement and guidance. Among her services, she offers clinical psychotherapy and life coaching in an open environment and in an empathetic, attentive manner. Yolanda Robles is committed to her patients' well-being, helping them improve their life and reach emotional fulfillment.








THE CHALLENGE
Communicate Yolanda Robles’ commitment to her patients’ well-being through a friendly yet professional brand behavior.


THE SOLUTION
In collaboration with the client, we found what lays at the core of their brand. With their detailed attributes and statement in mind, we developed a symbol that reflects the patient's journey before, during and after they meet Yolanda Robles. Based on this idea, the identity system establishes the client as more than a psychologist, but as a mentor that looks to openly discuss her patients troubles and concerns while working with them towards emotional relief.