Planeta Kino — cinema market leader in Ukraine due to its exceptional service. This philosophy is embodied in the slogan of the company — Planeta Kino is iturning around you. And that wasn’t empty words for people who lives in Odessa, Kharkiv, Lviv, and Sumy, — cities that has Planeta Kino’s cineplexes. It’s a pity, but in Kyiv Planeta Kino has only one cinema hall. And it was located near competitor’s cineplex. So it was, until recently. Because now competitor’s cineplex is rebuilt into the biggest Planeta Kino in Ukraine!
TASK:
How to tell the visitors of old cineplex that soon there will be completely different cineplex with exceptional level of service?
SOLUTION:
We decided to transform the construction site into Planet Movie Hall Of Fame. For this, we have placed posters with information about Planeta Kino’s achievements on overlappings that closed construction site. Let the facts tell people how we take care of our customers. After all, we really have something to be proud of.
POSTERS:
Every day more than 500 people working for your comfort in more than 50 cinema halls.
And we’re using 900 liters of detergent per year to clean our halls.
Each controller scans 1,000 tickets per day.
All the tickets for the premiere of the seventh “Star Wars” saga was sold for 672 seconds. It’s faster than in any Ukrainian cineplex! (If this isn’t a sign of love, then what is ?!))))
200 films per year to suit any taste.
We gave our customers 87,192 tickets for their birthdays during the course of our existence.
In these halls we broadcast 270 cinema sessions per day.
Every day 3 000 people download 145 GB of free Wi-Fi using 65 Cisco Enterprise routers.
WEB:
And when the construction was over, we decided to transfer Hall of Fame in digital format. Unfortunately it wasn't launched. But you can enjoy it here.
Thanks. Be proud yourself!
